Nowadays people learn about you and about your business from two different worlds, simultaneously; the Offline and the Online world.
There are Two main sources that build your “name” and reputation:
1. What you say and do
2. What others say about you
That means that in order to leave a good online impression for the long run, you have to follow these two basic rules of Online Reputation Management:
Monitor & Manage
A) Monitoring Your Online Reputation
Find out how you really look online, this information will assist you in managing you reputation. Use the following tools:
- Google yourself
- Use online alert systems
- Social media checks
B) Managing your Online Reputation
Strategically create new original content that will affect your online reputation positively. Spread it online using variety of platforms. That way Google will promote your new content above the old one. Here are some useful online platforms to do so:
- Write Blogs
- Social media (Facebook, Twitter, Linkedin, Google+ and more)
- Q & A Sites
- Public Relation, and more..
I am a regular contributor to ‘Business Banter’, a Blog that provides Business Tips for Start Ups, SME’s & Entrepreneurs.
Keep a good online reputation… no excuses now!
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