Welcome to The Lirone Glikman Show!
This show explores the Human Factor in business, marketing and communications in a hybrid world.
We’ve all heard the term “personal branding” tossed around like confetti at a parade, but has anyone really taught you how to create it? Odds are, probably not. And guess what? You don’t have to be a superstar athlete to make it work for you. That’s where we come in. This episode is all about teaching you the other side of branding and give you a holistic approach of personal branding that’ll help you achieve your goals, leave an impact, and let your work grow organically. Imagine personal branding as your ticket to a world of endless opportunities. It’s not just about you; it’s about how you can make waves and impact others in startup journey or your career.
So, if you’re curious about how personal branding can transform your path to success, meet our guest Vickie Saunders! A woman who impressed me from day one, a few years back when we met at a delegation in Taiwan. She is the founder of “The Brand Builders”, a company that improves athletes, businesses and startup founders brand and sponsorship landscape, and is completely obsessed with teaching others how to connect with opportunities, and personal branding is at the heart of this. She is the author of four books, including “Sponsorship for Athletes,” and a popular speaker. Vickie brings a creative and commercially savvy approach to her work, and she is obsessed with creating a positive impact in the world.
In this episode, Vickie shared her practices on how startup founders and even employees can own their brand and leverage it, often with minimal effort, while making an impact for their company and on the world. We explored how brands can be leveraged, how to spot opportunities (or create them), and how to integrate impact into brands.
Watch the interview with Vickie Saunders here – or on your favorite podcast platform
A few of the questions Vickie answered were:
- How to connect with the right people for the right opportunities?
- How can a “no name” startup founder leverage from branding?
- Creative sponsorship and collaboration ideas for startup founders
- What’s the primary challenge within the brand process, and how to address it?
- How to write a sponsorship / collaboration letter?
- How to incorporate impact and activism into your work?
How to connect with Vickie Saunders?
- Visit her website: www.thebrandbuilders.com.au
- Or go to Vickies’ LinkedIn – Vickie Saunders
- Get her book: Sponsoring for Athletes – here
Thank you for joining us on this insightful conversation with Vickie.
Leave your comments in the comment section below 🙂
Stay tuned for more inspiring episodes that unlock the secrets of the human factor in business.
Lirone Glikman
