Welcome to The Lirone Glikman Show!
This show focuses on the Human Factor in marketing and business development,
in a hybrid world.
I had an insightful chat, with Marion Di Benedetto – a Marketing Guru
and the co-founder and Strategy Director at Sierra Marketing – a Sydney-based boutique agency driving inspirational and fresh thinking into marketing.
Marion has worked with clients from across the world including: Vodafone, Foxtel and G20 Young Entrepenurs Alliance Australia, and an endless list of entrepreneurs, to support them in launching their companies.
Whether you are an entrepreneur or employee, one of the untapped dilemmas is how well one should manage their personal brand alongside their company brand. What is the difference between personal and company brands? Which one is more important? Should we consider both?
Some of the questions Marion Di Benedetto answered were:
- How to align one’s personal brand with the company brand, if at all?
- How to increase one’s influence through your company brand?
- Dealing with situations of “brand collision”
- What are the foundations of a strong brand?
- and more…
What is your main takeaway from this interview?
Leave your answer in the comment section below!
